D2 - Branding Ignites Trauma, Resilience and Equity Transformation

Tuesday, April 16, 2024

2:15 PM – 3:15 PM CT

Location: 276, Level 2, ACCC

Workshop Presenter(s)

Janet Romero, MA, CPRP, CPMC (she/her/hers)

Mental Health VP of Operations
Step By Step, Inc.
Allentown, Pennsylvania

Slides
Tracy Ciabattoni, BEd, CPRP, CPMC-T (she/her/hers)

Mental Health Training Coordinator
Step By Step Inc
Allentown, Pennsylvania

Slides

Moderator(s)

Amelia Roeschlein, DSW, MA, LMFT

Consultant, Trauma-informed Services
National Council for Mental Wellbeing
Wheat Ridge, Colorado

Explore ways to ignite transformation through branding. In leading this workshop, Step By Step staff will share their own experience and specific steps taken to achieve agency-wide buy-in with their trauma, resilience and equity transformation. Attendees will leave inspired with practical concepts and tools to lead their own transformation.

Learning Objectives:

Discuss the importance of buy-in rooted in the organization's stage of change.
Identify ways to flip the script away from "What do we want from you?" to "What can we do for you?"
Explore four key branding concepts that propel transformation.