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Video

MHFA5 - Using Data to Take Action: Amplify Your Marketing Strategies

Sunday, April 14, 2024
10:00 AM – 11:00 AM CT
Location: 130, Level 1, ACCC
NASW CCB NADAAC NBCC
Take a comprehensive look at how data can be used to shape Mental Health First Aid program development and promotion efforts on a local, county and state level, as exemplified by the Florida Department of Health in Manatee County and the Ohio MHFA Collaborative. This presentation will inspire fellow Coordinators and Instructors to use data to assess community needs, address how implementing a marketing strategy can increase course enrollment, and discuss a sustainability plan to continue MHFA programming in their community. We will discuss the multiple data points that can help bring more attention to MHFA Instructors and programs.

Learning Objectives:

  • Demonstrate marketing and recruitment strategies that increase course enrollment.
  • Discuss the use of qualitative versus quantitative data in connecting with your target audience.
  • Analyze participant data to adjust MHFA marketing resources.